Aura Bora 🍹
An advertising campaign targeting sober-curious women aged 24-34 in Southern California showcased Aura Bora as a sophisticated non-alcoholic beverage choice. It emphasizes that women can enjoy a vibrant social life without alcohol, highlighting Aura Bora's unique offerings.
Roles: Strategist & Art Director
Packaging
.
Packaging .
Social Media
.
Social Media .
Partnership
.
Partnership .
Merchandise
.
Merchandise .
Media Plan
.
Media Plan .
Why does Aura Bora need this campaign?!
Get
Sober-curious women, 24-34 living in Southern California who are looking for a healthy & mature alternative to alcohol
To
View Aura Bora as a unique, preferred non-alcoholic beverage
By
Showing them they can maintain a vibrant social life without alcohol